I was asked to illustrate this for Dinegal Catch, a fish product brand in Ireland.
The image was used as a decal on the floor of supermarkets. My brief was to create an image which promoted a new line of fish product, based on previous images which the company has used in their branding. The image below is their original brand image.
I presented several drawings and we agreed changes, then I proceeded to the painting stage. In total I was given one week, from the date of approval of the drawings to the completion of the painting, which is done in photoshop.
The image was used as a decal on the floor of supermarkets. My brief was to create an image which promoted a new line of fish product, based on previous images which the company has used in their branding. The image below is their original brand image.
I presented several drawings and we agreed changes, then I proceeded to the painting stage. In total I was given one week, from the date of approval of the drawings to the completion of the painting, which is done in photoshop.
